What the ads did for the event

Pause, then read

When you text that the event is over, Grantkeeper pauses its campaign right away. Then it reads the campaign's results for the last 7 and 30 days, including clicks, grant spend, calls and recorded conversions, and puts them next to the sign-up count you send.

The two numbers can differ. Some people register without clicking an ad, some click and sign up later on another device, and a broken tag can hide conversions altogether. Missing tracking means the answer is unknown, not zero, so Grantkeeper marks the gap instead of filling it.

Fictional example: a food drive campaign had 412 clicks and 19 recorded conversions in its last 30 days, and the organizers counted 46 sign-ups. The review shows both numbers side by side and says plainly that the other 27 came another way or weren't tracked, without guessing which.

Notes for next time

The review ends with a few notes you can use next year: which keywords drew clicks, which searches to block, how much of the activity came in the final week, and what people asked about. Grantkeeper saves them as a TickTick task dated a few weeks before next year's event.

Keep the event page as a record, or update it to say the event has passed, with a link to what's next. The paused campaign stays in your account as a starting point for next year.

If the tracking looked broken, the notes say so, and fixing it goes on the list before next year's campaign is switched on.

Add the short summary to the board packet. It shows what one event's campaign did, in real numbers, with the tracking gaps stated.