Guides
Guides for nonprofit and church leaders
How Grantkeeper helps with the weekly work: Ad Grants upkeep, pages, donors, volunteers and the board. Every example uses made-up records.
Grantkeeper guides
- How to keep a Google Ad Grants account active: The rules Google checks on every Ad Grants account, and how Grantkeeper reviews them with you each week.
- The Ad Grants 5% CTR rule: What the 5% click-through rate rule measures, when a month counts, and the usual ways to raise a low rate.
- Conversion tracking for Ad Grants: Which actions count as conversions for Ad Grants, the two ways to set them up, and how Grantkeeper checks they are recorded.
- Google Ad Grants for churches: How churches qualify for Google Ad Grants, what to advertise, and the audience rules for places of worship.
- Fixing disapproved Ad Grants ads: Find out why Google disapproved an ad, fix the ad or the page it links to, and know when an appeal makes sense.
- Nonprofit volunteer follow-up: A simple follow-up rhythm for volunteers: a welcome, a reminder before the shift, and a thank-you with hours, drafted by Grantkeeper.
- Donor thank-you workflow: A weekly routine for thanking donors: check which gifts came in, write personal notes, and prepare the acknowledgment wording the IRS describes.
- Event promotion with Ad Grants: Plan an event page and a paused Ad Grants campaign a few weeks ahead, then pause it and review the results after the event.
- Board report prep for small nonprofits: Build a board packet from last month's actions and this month's reports, with the source beside every number.
- Nonprofit website pages that convert: What a donation, volunteer, event or program page needs so visitors can act, and what Google's Ad Grants website policy asks for.
- AI assistant for small nonprofits: What a texting assistant can take off a small nonprofit's week: Ad Grants checks, page drafts, donor thanks, volunteer notes and board prep.
- Ad Grants keyword rules: Single-word keywords, generic phrases and Quality Scores of 1 or 2: what Google's Ad Grants keyword policy asks and how to clean up.
- How to find grants that fit your nonprofit: Where small nonprofits and churches find grant funders, how to read a foundation's tax return for fit, and how Grantkeeper keeps watch.
- SAM.gov and Grants.gov registration for small nonprofits: What a small nonprofit or church needs before a first federal grant application, how long registration takes, and how to keep it from lapsing.
- Turning photos, receipts and PDFs into records: How Grantkeeper reads photos, receipts, sign-in sheets and documents and turns them into spreadsheets and records, and where its limits are.
- Flyers, pages and a simple website without a web person: How Grantkeeper makes printable flyers, phone pages your team uses, and a small public website, and which of those need extra setup.