Ad Grants conversion check brief
Use the conversion action names, date range and account time zone from Google Ads. Grantkeeper keeps the Ads report beside the actual form export and names what each number measures. A donation button click is not called a completed donation.
Fictional example.
Start with the source records
Use the conversion action names, date range and account time zone from Google Ads. Grantkeeper keeps the Ads report beside the actual form export and names what each number measures. A donation button click is not called a completed donation.
Ask the person who maintains tracking to test the path with an approved test record. Keep a check log with the result and date. Missing tracking data stays unknown, and a difference between two totals starts a review rather than an automatic account change.
Check before using the draft
Different systems count differently. Grantkeeper does not install tags or infer conversions from every form response.
Use Google Ads, Google Sheets. Read the monthly Ad Grants guide.
Sources: Google Ads documentation, Google Sheets documentation
What you send
Compare our conversion report with this signup export for the same month. Keep the counts separate.
What Grantkeeper prepares
A comparison of recorded Google Ads conversions and form responses, with date ranges and questions for the tracking owner.
What to keep in mind
Different systems count differently. Grantkeeper does not install tags or infer conversions from every form response.