Events
Promote your next event with Ad Grants
An event gives people a reason to search. Grantkeeper drafts the event page, builds a paused campaign for it, and reads the results with you afterward.
Text it like this
Fictional example.
Start with the page
The ad can only be as clear as the page behind it. The event page needs the name, date, start and end time, address, what to bring, an accessibility contact, and one button to register or volunteer. If the event is bilingual, both versions carry the same facts and the same links.
Grantkeeper drafts the page from your text. On a connected WordPress site it saves the draft there, and publishing it takes your YES code. For other website builders, it gives you copy ready to paste. Anything you haven't confirmed stays as a blank in the draft, so the page doesn't go live with a guess.
Build the campaign early
Leave a few weeks for your own read-through and Google's ad review. Give the event its own campaign or ad group, with multi-word keywords that name the event and the town, a location setting that covers where people will travel from, and two sitelinks to different pages, such as Register and Directions. Count a completed registration or volunteer form as the conversion.
Fictional example: for a Saturday food drive, the volunteer ad group might use headlines such as “Food Drive Volunteers Needed,” “Saturday Nov 14, 9 to Noon” and “Sign Up for a 2-Hour Shift,” with a description that names the place and links to the sign-up page. Each line has to be true on the day the ad runs.
Grantkeeper builds the campaign paused, on Search only with search partners and the Display Network off, as Google's setup guide asks, and with Maximize conversions bidding. The daily budget stays within the limit you set when you connected Google Ads and within Google's $329 daily limit for the whole account. You switch it on in Google Ads.
After the event
When the event is over, tell Grantkeeper and it pauses the campaign. It then reads the clicks, grant spend and recorded conversions, and puts them next to your real sign-up count. The two numbers can differ: some people register without clicking an ad, and a broken tag can hide conversions. Missing tracking means unknown, not zero.
Keep the notes for next year: which keywords drew clicks, when sign-ups picked up, and what people asked about. Next year's campaign can start from this one.
Two recipes cover the steps in detail: event page and paused campaign before the day, and the after-event ads review once it's done.
Sources: Google Ad Grants: campaign setup, Google Ad Grants: set up conversion tracking
Start here
Plan an event page and a paused Ad Grants campaign a few weeks ahead, then pause it and review the results after the event.
- Text the date, time, place and sign-up link.
- Review the page draft and the paused campaign.
- Switch it on in Google Ads, and pause it after the event.