Pages
Pages that make the next step easy
A good page answers a visitor's question and gives one clear button. Grantkeeper drafts event, volunteer, donation and program pages from the facts you send.
Text it like this
Fictional example.
One page, one goal
Each page does one job. An event page gets people registered. A volunteer page gets them signed up for a task. A donation page says what gifts support and links to your giving form. A program page explains who it's for, when and where, and how to get help. The headline says what the page is about, the facts come next, and the button says exactly what happens when you press it.
Grantkeeper fills each layout with confirmed facts only. Anything missing stays as a marked blank in the draft, and the blanks are filled before a page goes live. Every page also carries your organization's name, mission line and contact details.
Fictional example: a program page for a coat drive opens with “Free winter coats, Tuesdays 4 to 7 pm,” then lists who can come, what to bring, the address and parking, a phone number for questions, and a single Get help button.
What the Ad Grants website policy asks
Google's website policy for grant accounts asks that your domain host the site directly, that the whole site use HTTPS, and that pages have substantial original content and a clear mission. Links and buttons have to work, donation links have to be secure and functional, and pages should perform well on phones. Heavy third-party ads or a site built mainly for sales can be a problem.
The Google Ads destination requirements apply too: the page has to load on common browsers, be reachable by Google's crawler, and sit on the domain the ad shows. Grant ads link only to pages on your own website.
Make it count, then publish
End each form on a thank-you page that appears only after someone finishes. That page is what conversion tracking counts. Before publishing, test the form or giving link on a phone from start to finish. Use real headings, labels on form fields and alt text on images, so the page works for more people.
On a connected WordPress site, Grantkeeper saves its draft there and publishes that reviewed draft after your YES code. It does not change a page that is already live, so updates to a live page arrive as a new draft. For Wix, Squarespace or another builder, you get copy ready to paste.
Start with the page your campaign needs most, often the one you'd send a stranger to first. See the program page recipe, the donation page recipe, and the conversion tracking guide.
Sources: Google Ad Grants website policy, Google Ads destination requirements, Google Ad Grants: set up conversion tracking
Start here
What a donation, volunteer, event or program page needs so visitors can act, and what Google's Ad Grants website policy asks for.
- Pick one goal for the page.
- Send the facts: what, when, where, who and the link.
- Review the draft, test the button, then publish.